Fundraising – Goodwin Group

There’s Foundation Money Out There! How Do I Get Some?

By Marci Bernard, Rolfson Group Foundation Specialist

The lure of a big payoff in the form of a grant is attractive to anyone charged with the challenging responsibility of running a small non-profit. Although the majority of the charitable contributions in this country come from individuals, there is certainly a role for grants to play in your fundraising plans. Beginning your quest for grant support with an understanding of the steps involved and a realistic expectation of success will increase your chances of […]

Talk to Prospective Donors About “Vision” — Not Money!

By Eric F. Rolfson, President, The Rolfson Group, Inc.

It Ain’t About the Money

When engaging prospective donors for annual, capital, or comprehensive campaigns, successful fundraisers seek short- and long-term investments in the future of their organizations. Experience shows that donors are rarely motivated by talk about “money” during these preliminary conversations. Instead, they are enthused by what the money will accomplish. They want to value your organization’s mission, perceive its vision for the future, and grasp how it aligns with their personal world views. Thus, the first step in planning a […]