Talk to Prospective Donors About “Vision” — Not Money!
By Eric F. Rolfson, President, The Rolfson Group, Inc.
It Ain’t About the Money
When engaging prospective donors for annual, capital, or comprehensive campaigns, successful fundraisers seek short- and long-term investments in the future of their organizations. Experience shows that donors are rarely motivated by talk about “money” during these preliminary conversations. Instead, they are enthused by what the money will accomplish. They want to value your organization’s mission, perceive its vision for the future, and grasp how it aligns with their personal world views. Thus, the first step in planning a […]